Case: Germain Larivière
Optimize customer database and Organize VIP events
Germain Larivière, a leading furniture retailer, unsuccessfully tried to optimize its customer database by choosing a telemarketing solution to create VIP events. When their marketing department asked us to come up with an integrated solution that could reach 60,000 people in under 3 weeks, GMI seized the opportunity to demonstrate its great flexibility and its ability to achieve concrete results.
Implemented strategies :
Cleaning up the database;
Validate phone numbers;
Geographical segmentation by store;
CRM (customer relationship management tool);
Electronic confirmation form;
Pilot test of the sample;
Rigorous monitoring of the personalized invitations, follow-up after the call;
Attendance confirmation before the event;
Send out a confirmation and VIP code;
Daily attendance tracking by the event manager to adjust the necessary resources from the perspective of sales, customer service, food, etc.;
Daily analysis of the results and costs;
Close collaboration with the team responsible for the event up until D Day.
All events are followed by a meeting to maximize results for future operations.
Results of the telemarketing campaign:
Thanks to GMI’s rigorous process, our collaboration guaranteed the success of Germain Larivière’s VIP events by converting over 10,000 people, and financial benefits exceeding management’s expectations.