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GMI AT A GLANCE

Service à la clientèle


Multichannel and omnichannel marketing help you give the best service to your clients.

Multichannel vs. omnichannel: what’s the difference?

The digital revolution of the last few decades is at the heart of the development of a wide variety of increasingly effective new digital tools. Adapting to them and adopting these various technological advances, today’s consumer has greatly evolved, as much in their appropriation of the different products and services offered to them as in their new expectations when it comes to companies. Therefore, the


Determined businessman talking on red phone handset

Incoming calls: how to handle customer expectations

The way a company handles its incoming calls is an excellent indicator of its values and performance. Indeed, even if – in the wake of the internet boom and the democratization of certain messaging applications – there are now many ways to communicate online, the telephone remains an essential tool and is still the method most often used by the majority of customers who want


I want to share my problem. Group of people sitting close to each other while man telling something and gesturing

Customer service: 3 foolproof communication techniques

Customer service quality should be a major concern for any company that cares about its brand image and its market competitiveness. Indeed, while a good marketing strategy is essential for developing your presence and acquiring customers, being able to meet expectations and maintain a good satisfaction level is essential for keeping these customers and growing your client base naturally. That absolutely requires optimizing your customer


Middle-aged man holds telephone while woman screams at it

Customer service in crisis management: 4 good reasons to rely on an external call center

The holiday season, Black Friday, seasonal sales, or even back to school – these are some of the special periods or events that grab the full attention of managers of commercial enterprises every year. However, while these occasions are particularly favourable to raking in exceptional profits, they are also quite often periods of stress and internal tension. Indeed, given the stakes, and due to the