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GMI AT A GLANCE

Service à la clientèle


Multichannel and omnichannel marketing help you give the best service to your clients.

Multichannel vs. omnichannel: what’s the difference?

The digital revolution of the last few decades is at the heart of the development of a wide variety of increasingly effective new digital tools. Adapting to them and adopting these various technological advances, today’s consumer has greatly evolved, as much in their appropriation of the different products and services offered to them as in their new expectations when it comes to companies. Therefore, the


I want to share my problem. Group of people sitting close to each other while man telling something and gesturing

Customer service: 3 foolproof communication techniques

Customer service quality should be a major concern for any company that cares about its brand image and its market competitiveness. Indeed, while a good marketing strategy is essential for developing your presence and acquiring customers, being able to meet expectations and maintain a good satisfaction level is essential for keeping these customers and growing your client base naturally. That absolutely requires optimizing your customer


Time bomb. concept vector design

Customer service quality in crisis management: the advantages of a call centre

Whether it’s during the holidays, sales, or any other period involving a spike in traffic, commercial enterprises are generally faced with special needs with regard to customer service. Indeed, the sporadic influx of interactions, prospects, and customers on these occasions imposes certain operational constraints, particularly with regard to front office activities and incoming call management. To better handle these difficult periods, relying on a call


3 stages of value creation to become indispensable to your customers

3 stages of value creation to become indispensable to your customers

GROWTH… WITH THE RIGHT CUSTOMERS? You need customers who will add value to your products. What value do you offer ? Products/services orientation, We teach our sales teams that they need to have a thorough understanding of our products and services. They learn the essential characteristics and the advantages that these characteristics offer to customers. The product, the characteristics, and the advantages — that’s the