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GMI AT A GLANCE

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Organizing private sales is selling directly to your loyal clients.

Private sales: an effective technique for building customer loyalty

Increasingly demanding, today’s consumer is constantly looking for an appreciation of their status as a buyer, special privileges, and a more advanced consideration of their expectations. In such a context, an effective sales strategy requires merchants (both physical and online stores) to get more and more creative – first to convert prospects into customers, then to increase their loyalty. To achieve this, one of the


Events are still a positive and profitable business development strategy

Growing your business with events: still profitable?

An essential activity in traditional business strategies, today, business development takes different forms and makes use of many channels. Indeed, the internet and social media have greatly modified customer behavior, forcing sales teams to adapt to the expectations of customers who are proactive, mobile, and always seeking out innovation. Such evolution naturally calls traditional business development techniques, such as organizing events, into question. Is this


hand holding pencil on calendar for  making appointment  important day

6 tips for successfully setting up a meeting

Calling prospective clients with the goal of getting a meeting is a difficult task. But it’s an important step in building a lasting relationship and developing your business. Landing a meeting with a prospect means getting another shot at convincing them that your products / services meet their needs. If the client has any doubts about this, the meeting will be the perfect opportunity to