Increasingly demanding, today’s consumer is constantly looking for an appreciation of their status as a buyer, special privileges, and a more advanced consideration of their expectations. In such a context, an effective sales strategy requires merchants (both physical and online stores) to get more and more creative – first to
An essential activity in traditional business strategies, today, business development takes different forms and makes use of many channels. Indeed, the internet and social media have greatly modified customer behavior, forcing sales teams to adapt to the expectations of customers who are proactive, mobile, and always seeking out innovation. Such
Calling prospective clients with the goal of getting a meeting is a difficult task. But it’s an important step in building a lasting relationship and developing your business. Landing a meeting with a prospect means getting another shot at convincing them that your products / services meet their needs. If
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