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GMI AT A GLANCE

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Customer service: 3 foolproof communication techniques

Customer service quality should be a major concern for any company that cares about its brand image and its market competitiveness. Indeed, while a good marketing strategy is essential for developing your presence and acquiring customers, being able to meet expectations and maintain a good satisfaction level is essential for keeping these customers and growing your client base naturally. That absolutely requires optimizing your customer


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Customer service quality in crisis management: the advantages of a call centre

Whether it’s during the holidays, sales, or any other period involving a spike in traffic, commercial enterprises are generally faced with special needs with regard to customer service. Indeed, the sporadic influx of interactions, prospects, and customers on these occasions imposes certain operational constraints, particularly with regard to front office activities and incoming call management. To better handle these difficult periods, relying on a call


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Emotional Commitment: How to Create a Strong Bond with your Customers

Hyper-connected, resourceful and well informed, customers are also highly solicited. To set themselves apart, brands need to create a long-lasting bond with its customers, encourage dialogue and engage them emotionally.   An emotional connection is a strong bond between two entities. A business must be able to create this long-lasting, authentic and profitable bond with its customers. Why? Because the consumer is more volatile and


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7 Tips to a Successful Customer Experience

Customers are increasingly demanding and volatile, so ensuring their loyalty and retention is a daily challenge for any business. To stand out from the competition, businesses must make sure their customers enjoy an exceptional experience.   A study conducted by Forbes Insight indicated that the two strategic priorities for company executives were customer acquisition and retention, 42% and 32% respectively. Gaining customer loyalty is a big



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