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GMI AT A GLANCE

GMI at a glance


call centres increase customer loyalty

The Call Centre: Your Secret Weapon to Customer Loyalty

Some would like to see it die, and yet, the call centre is very much alive and its positive impact on customer loyalty is more real than ever. The fact is that call centres are evolving to the pulse of technological innovations and the needs of consumers. However, it remains the most efficient (and cost-effective) means for a business to ensure customer loyalty, regardless of


Organizing private sales is selling directly to your loyal clients.

Private sales: an effective technique for building customer loyalty

Increasingly demanding, today’s consumer is constantly looking for an appreciation of their status as a buyer, special privileges, and a more advanced consideration of their expectations. In such a context, an effective sales strategy requires merchants (both physical and online stores) to get more and more creative – first to convert prospects into customers, then to increase their loyalty. To achieve this, one of the


Events are still a positive and profitable business development strategy

Growing your business with events: still profitable?

An essential activity in traditional business strategies, today, business development takes different forms and makes use of many channels. Indeed, the internet and social media have greatly modified customer behavior, forcing sales teams to adapt to the expectations of customers who are proactive, mobile, and always seeking out innovation. Such evolution naturally calls traditional business development techniques, such as organizing events, into question. Is this


i have less you have more

Call centers : the importance of offering more

A remote customer relationship management tool, a call center is often the first interface between the company and its external environment. As such, it actively contributes to the construction and development of the corporate image, from first contact through the various stages of the customer experience. Today, as more and more business leaders are devoting serious efforts and more substantial portions of their budgets to



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