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GMI AT A GLANCE

News


Events are still a positive and profitable business development strategy

Growing your business with events: still profitable?

An essential activity in traditional business strategies, today, business development takes different forms and makes use of many channels. Indeed, the internet and social media have greatly modified customer behavior, forcing sales teams to adapt to the expectations of customers who are proactive, mobile, and always seeking out innovation. Such evolution naturally calls traditional business development techniques, such as organizing events, into question. Is this


i have less you have more

Call centers : the importance of offering more

A remote customer relationship management tool, a call center is often the first interface between the company and its external environment. As such, it actively contributes to the construction and development of the corporate image, from first contact through the various stages of the customer experience. Today, as more and more business leaders are devoting serious efforts and more substantial portions of their budgets to


Determined businessman talking on red phone handset

Incoming calls: how to handle customer expectations

The way a company handles its incoming calls is an excellent indicator of its values and performance. Indeed, even if – in the wake of the internet boom and the democratization of certain messaging applications – there are now many ways to communicate online, the telephone remains an essential tool and is still the method most often used by the majority of customers who want


I want to share my problem. Group of people sitting close to each other while man telling something and gesturing

Customer service: 3 foolproof communication techniques

Customer service quality should be a major concern for any company that cares about its brand image and its market competitiveness. Indeed, while a good marketing strategy is essential for developing your presence and acquiring customers, being able to meet expectations and maintain a good satisfaction level is essential for keeping these customers and growing your client base naturally. That absolutely requires optimizing your customer



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