by Groupe Marketing International
Some would like to see it die, and yet, the call centre is very much alive and its positive impact on customer loyalty is more real than ever. The fact is that call centres are evolving to the pulse of technological innovations and the needs of consumers. However, it remains the most efficient (and cost-effective) means for a business to ensure customer loyalty, regardless of
by Groupe Marketing International
A remote customer relationship management tool, a call center is often the first interface between the company and its external environment. As such, it actively contributes to the construction and development of the corporate image, from first contact through the various stages of the customer experience. Today, as more and more business leaders are devoting serious efforts and more substantial portions of their budgets to