How to increase the quality of your database!

There are still too many businesses that don’t analyze the quality of their CRM data on a regular basis and yet, it is because of small errors that businesses end up processing erroneous or obsolete information. The quality of your customer relationship is closely linked to the quality of your database.

6 tips for successfully setting up a meeting

Calling prospective clients with the goal of getting a meeting is a difficult task. But it’s an important step in building a lasting relationship and developing your business. Landing a meeting with a prospect means getting another shot at convincing them that your products / services meet their needs. If

3 stages of value creation to become indispensable to your customers

GROWTH… WITH THE RIGHT CUSTOMERS? You need customers who will add value to your products. What value do you offer ? Products/services orientation, We teach our sales teams that they need to have a thorough understanding of our products and services. They learn the essential characteristics and the advantages that

Services to citizens

Specializing in customer service since 1998, Groupe Marketing International has managed to develop the tools and techniques needed to fully understand the needs and habits of clients.

Tips for developing your client base!

Groupe Marketing International offers different ways to develop your business, whether for active or prospective clients. Joanne Fafard, customer experience director at GMI, takes pleasure in sharing ideas to help you succeed and develop a new area or even increase the potential of your active customers.

MRC Les Moulins: a perfect example of adaptability

Tailored customer service Groupe Marketing International is very happy to announce its new mandate with MRC Les Moulins to offer relational customer service for public transportation users in this region. The MRC already had an internal customer service department, but considering the current population growth, the directors wanted to make

A king customer or an informed customer?

What’s the difference? A king customer means that they have everything they want. An informed customer, meanwhile, means that they’re looking for information, that they know what they want, and they’re looking for the best way to get it. The difference can be seen in the way companies treat requests

Combine strengths to increase customer loyalty

Fidéliser: Une mission en soi Avoir une clientèle fidèle en 2015 est une mission en soi.  Les clients sont exposés à tellement de marques, de produits qu’il peut être difficile de faire son chemin et laisser sa trace. Les compagnies sont constamment à la recherche de moyens de marquer les

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